We may collect the following information:

• Name, email address, phone number, and billing or delivery address
• Account details, if you create an account
• Order details, purchase history, returns, refunds, and customer-support communications
• Payment-related information processed through our authorised payment partners
• Device information, IP address, browser type, operating system, and website activity
• Information collected through cookies and similar technologies
• Marketing preferences and product feedback
• Any other information you voluntarily provide to us

We do not intentionally collect information that is unnecessary for providing our products and services.

2. How We Use Your Information

We may use your information to:

• Process, confirm, deliver, and manage your orders
• Provide order updates and respond to enquiries
• Manage returns, exchanges, refunds, and complaints
• Maintain and improve our website, products, and customer experience
• Detect or prevent fraud, misuse, security incidents, and unlawful activity
• Send promotional messages where you have provided consent
• Maintain business, tax, accounting, and transaction records
• Comply with applicable laws and lawful government requests
• Establish, exercise, or defend legal claims

Where processing is based on your consent, you may withdraw that consent by contacting us. Withdrawal will not affect processing already completed or information we must retain under applicable law.

3. Payments

Payments may be processed by third-party payment gateways, banks, or other payment-service providers. Your payment information will be handled according to the privacy and security practices of the relevant provider.

URSHA does not intentionally store complete card numbers, CVV details, UPI PINs, banking passwords, or one-time passwords.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

• Keep the website functioning correctly
• Remember your preferences and shopping cart
• Understand website traffic and performance
• Improve our products and services
• Support advertising or marketing, where permitted

You may manage cookies through your browser settings. Disabling certain cookies may affect some website features.

5. Sharing of Information

We may share necessary information with trusted service providers that help us operate our business, including:

• Payment processors
• Courier and logistics partners
• Website hosting and technology providers
• Customer-support and communication platforms
• Analytics and marketing providers
• Professional advisers, auditors, or government authorities where legally required

We share only the information reasonably required for the relevant service. We do not sell or rent your personal information.

6. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Complete the purposes described in this Privacy Policy
• Fulfil orders and provide customer support
• Maintain legally required business and transaction records
• Resolve disputes and enforce agreements
• Prevent fraud and protect our legal rights

When information is no longer required, we will take reasonable steps to securely delete or anonymise it, unless continued retention is required by law.

7. Data Security

We use reasonable administrative, technical, and organisational safeguards to protect personal information from unauthorised access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. You are responsible for keeping your account credentials and one-time passwords confidential.

8. Your Rights

Subject to applicable law, you may request to:

• Access information about your personal data and its processing
• Correct inaccurate or incomplete information
• Update your personal information
• Request deletion of information that is no longer required
• Withdraw consent where processing is based on consent
• Opt out of promotional communications
• Raise a complaint or grievance regarding the handling of your information

We may ask you to verify your identity before acting on a request. Certain information may be retained where required for legal, accounting, fraud-prevention, or dispute-resolution purposes.

To submit a privacy request, email support@ursha.com.

9. Marketing Communications

We may send promotional emails, messages, or offers where you have consented or where otherwise permitted by law.

You may unsubscribe through the option provided in the communication or contact us at support@ursha.com. You may continue to receive essential transactional messages relating to orders, payments, delivery, returns, or account security.

10. Children’s Privacy

Our website and products are not specifically directed at children. We do not knowingly collect a child’s personal information without appropriate consent where required by law.

If you believe a child has provided personal information to us without the required consent, please contact us so that we can review and take appropriate action.

11. External Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, security, or content of those third parties. We recommend reviewing their privacy policies before sharing personal information.

12. Changes to This Policy

We may update this Privacy Policy to reflect changes in our services, business practices, or legal obligations. The revised version will be posted on this page with an updated “Last Updated” date.

Material changes may also be communicated through the website or other appropriate channels.

13. Contact and Grievance Redressal

For privacy questions, requests, or complaints, contact:

URSHA — Powered by Pristine Media

Support Number: +91 089875000
Email: support@ursha.com

We will review your request and respond within the period required under applicable law.